Inventing new Food businesses in Japan
Working with one of the world’s largest consultancies, we helped our client tackle one of the trickiest problems in business—how to manage for disruption. The client, one of Japan’s largest telecommunications companies, wanted to manage potential disruption by expanding into new sectors. They asked us to help them invent new business ideas that they could develop in the Food sector.
We helped lead a team of consultants to explore the world of food in Japan, understanding the social norms and pressures, the dynamics of the industry, and the potential for how technology could augment people’s experience with and around food. As a collaborative team, we engaged in ethnographic research across Japan, as well as deep market research into the social, economic, and technological trends in the industry. We also brought to bear insights from other industries, leveraging our cross-sector knowledge to help create new insights and concepts.
The team then engaged in extensive invention and ideation work, coming up with over 300 ideas that we then narrowed down in two dozen primary concepts. We further developed this concepts into high-level business ideas, each with clear value propositions, business models, brand identity, and user experiences, delivering an overall innovation portfolio of 20 potential businesses that the client could develop in the Food sector.
Increasing detection rates of TB in Nigeria
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